Matthew is Founder & CEO of Itriom, providing solutions and a global platform for Ultra High Net Worth Principals and their families to engage in unifying purpose, enduring legacy, and sustainable impact.
Formally International Development Director of the World’s largest brand consultancy, Inter- brand, he led the network across 22 countries including setting up partnerships and offices in Scandinavia, Southern Europe, Middle East, North Africa and India.
Previously Matthew held Director positions at Omnicom global agencies BBDO, Fleish- man-Hillard and Porter-Novelli for whom he established and managed their network across the Middle East and North Africa.
Matthew has extensive international strategic marketing and brand management consultancy experience advising governments and companies on brand and communications strategy – especially at the point of change on market entry, repositioning and restructuring.
He believes that the vital ingredients for any successful and sustainable organisation are built on the foundation of a well-defined set of shared values to create depth, a clear purpose to provide direction, and a focus on measurable impact to deliver a lasting legacy.
He is passionate about creating long-term growth not just short-term gain and in creating durable competitive advantages through a well-balanced marriage of focused strategic ambition and creative action.
Matthew was educated at the Royal Military Academy Sandhurst, the Royal School of Military Engineering and University of Westminster Business School. Following graduation from Sandhurst, Matthew served for 6 years as a British Army officer.
Fellow of the Chartered Institute of Marketing
Member of the Marketing Society
Board Advisor CIAAD (Council for International Accreditation for Architecture & Design)
Graduate Royal Military Academy Sandhurst
Graduate Royal School of Military Engineering
University of Westminster Business School
University of Oxford, Saïd Business School – Disruptive Digital Marketing Programme
University of Oxford, Saïd Business School – Leading Sustainable Corporations Programme
As a Board Advisor to CIAAD (Council for International Accreditation for Architecture & Design) Matthew has active involvement with the UN and SDG Actions such as The CIAAD | UN Design Challenge for a rapidly deployable reusable habitat system for the maintenance of communities in disaster zones over the medium term. #SDGAction42561
Itriom services’ provides your first step in the journey to making Leadership & Resilience, Sustainability, Geostrategy and politics central to your family’s affairs; thus positioning you to manage related risks and realise the vast associated opportunities.
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Alizah is an ESG Consultant and researcher. She supports Itriom developing sustainability related products and services, helping our clients identify potential opportunities for creating positive environmental, social and sustainable impact.
Georgie is an ESG Analyst and researcher. She researches trends, develops insights and reports, and writes insight articles on sustainability and ESG related topics to ensure Itriom’s clients are up to date on the latest policy, progress and initiatives to inform the platform and help our clients maximise their positive impact.
Practice Leader – Leadership & Resilience
Renowned family office thought leader, Tim works with UHNW families to ensure they are fully equipped to deliver their legacies inter-generationally and effectively.
Practice Leader – Sustainability
Dr. Herb creates methodologies and frameworks for managing, measuring and assessing sustainability performance. His work identifies where maximum impact can be made.
Practice Leader – Geostrategy
Simon harnesses research, liaison and networks globally to identify opportunities for Itriom, building the knowledge needed to deliver intergeneration legacies for UHNW families.
Practice Leader – Strategy