Matthew
Millard-Beer

Managing Partner
Practice Leader - Strategy

Mission

To help organisations flourish by putting clear values, purpose and impact at their heart.

With Itriom, provide a global platform and solutions for Ultra High Net Worth Principals and their families to engage in unifying purpose, generating sustainable impact and building enduring legacies.

Location

United Kingdom/London

Matthew is based in London where he works with forward-thinking organisations and their next-generations, crafting strategies in succession & change-management and leadership & high performance organisational effectiveness – especially during periods of restructuring and inter generational change.

About

Matthew is Founder & CEO of Itriom, providing solutions and a global platform for Ultra High Net Worth Principals and their families to engage in unifying purpose, enduring legacy, and sustainable impact.

Formally International Development Director of the World’s largest brand consultancy, Inter- brand, he led the network across 22 countries including setting up partnerships and offices in Scandinavia, Southern Europe, Middle East, North Africa and India.

Previously Matthew held Director positions at Omnicom global agencies BBDO, Fleish- man-Hillard and Porter-Novelli for whom he established and managed their network across the Middle East and North Africa.

Matthew has extensive international strategic marketing and brand management consultancy experience advising governments and companies on brand and communications strategy – especially at the point of change on market entry, repositioning and restructuring.

He believes that the vital ingredients for any successful and sustainable organisation are built on the foundation of a well-defined set of shared values to create depth, a clear purpose to provide direction, and a focus on measurable impact to deliver a lasting legacy.

He is passionate about creating long-term growth not just short-term gain and in creating durable competitive advantages through a well-balanced marriage of focused strategic ambition and creative action.

Matthew was educated at the Royal Military Academy Sandhurst, the Royal School of Military Engineering and University of Westminster Business School. Following graduation from Sandhurst, Matthew served for 6 years as a British Army officer.

Key awards and
Achievements

Fellow of the Chartered Institute of Marketing

Member of the Marketing Society

Board Advisor CIAAD (Council for International Accreditation for Architecture & Design)

Graduate Royal Military Academy Sandhurst

Graduate Royal School of Military Engineering

University of Westminster Business School

University of Oxford, Saïd Business School – Disruptive Digital Marketing Programme

University of Oxford, Saïd Business School – Leading Sustainable Corporations Programme

Advocacy

As a Board Advisor to CIAAD (Council for International Accreditation for Architecture & Design) Matthew has active involvement with the UN and SDG Actions such as The CIAAD | UN Design Challenge for a rapidly deployable reusable habitat system for the maintenance of communities in disaster zones over the medium term. #SDGAction42561

Itriom services’ provides your first step in the journey to making Leadership & Resilience, Sustainability, Geostrategy and politics central to your family’s affairs; thus positioning you to manage related risks and realise the vast associated opportunities.

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