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This evolution reflects changing priorities in wealth management, driven by next-generation leadership and technological advancement, with recent industry research from PwC’s 2024 Global Family Office Deals Study providing compelling evidence of these shifts.
Modern family offices are increasingly embracing collaborative investment approaches, particularly as next-generation leaders take more active roles. Â
According to PwC’s research, “club deals,” where family offices co-invest alongside other investors, have consistently represented a significant portion of investment activity. These club deals accounted for 60% of family office investments by volume in recent periods, demonstrating a clear preference for collaborative approaches in certain investment scenarios. This trend underscores the growing importance of peer-to-peer networking platforms that facilitate collaboration while maintaining alignment with family values and purpose.
The integration of impact investing has emerged as a defining feature of modern family office strategy. These organisations are increasingly focused on investments that generate both financial returns and measurable social impact. Recent industry data demonstrates this shift, with impact investments now constituting more than half of all family office investments, marking a decisive shift from conventional wealth management approaches. This transformation is particularly evident in three key sectors:
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This alignment of capital with purpose demonstrates how modern family office platforms can enable both financial returns and measurable social impact.
Family offices are transforming from traditional wealth management structures into fully-fledged family investment funds. Unlike conventional investment firms that operate under constant deployment pressure, family offices can exercise strategic patience in their investment decisions. This distinctive flexibility enables more thorough evaluation of opportunities and ensures better alignment with long-term family values and objectives.
This professional maturation is particularly evident in how family offices approach investment decisions. While maintaining strong returns, family offices demonstrate more balanced capital deployment patterns than traditional investment firms. This disciplined approach, supported by professional family office platforms, consistently yields exit values that significantly exceed investment costs, highlighting the effectiveness of their patient, selective investment strategy.
As family offices continue their evolution, they are becoming more agile and innovative in their investment approaches. In this context, the role of integrated family office platforms for managing both investments and family dynamics will become not just advantageous but essential for family office success. These platforms need to support not just traditional wealth management functions but also enable impact measurement, values alignment, and cross-generational collaboration to meet the demands of modern family office operations.
This transformation in family office operations represents a broader shift in how wealthy families approach wealth management. By combining professional investment practices with purpose-driven strategies and technological innovation, family offices are well-positioned to achieve both financial success and meaningful societal impact in the years ahead.
For more information and personalised advice on multi-generational wealth management, visit itriom.com. Discover how our Family Office Wealth Management Platform can secure your family’s financial future. ​
Matthew Millard-Beer is CEO & Founder, based in Itriom’s London Office.
Itriom is the global impact platform helping leading families shape a better world. Itriom’s platform enables families to refresh and redesign their values, aligns them with the right UN Sustainable Development Goals, combining them in an agreed purpose and a Family Impact Charter. Itriom’s platform supports the development of impact initiatives and whilst providing discrete and secure spaces for peer-to-peer messaging and collaboration. Itriom’s core practices in leadership, geostrategy, and sustainability benefit clients by developing strategies to engage and support the next generation in building a lasting legacy of which families can be proud.
Itriom’s leadership and resilience practice instils all-encompassing leadership in support of principals of leading families and the next generation preparing for family succession, transition and evolution.
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